Welcome to the second article in our series of Brand Strategy posts. Here we dive deeper into touchpoints:   What are they, How to rank …

Simply put, your brand is what others think of you, it’s the feeling a customer gets. You came up with a clever product or service …

One of the simplest ways to check for the number of mobile users that access your website is to use Google Analytics. Instructions are based …

Are you reading this article? Of course you are! That’s because there was something that called to you to take action; you clicked the link …

When a visitor stops by your website your number one priority is to convert them to a customer. They become a customer by purchasing a …

You’re considering building a mobile app—but first, you must make an important choice.   This choice can determine whether your digital project will be an …

Efficient, effective project management.   It’s the secret behind the world’s most successful digital products.   After all, apps and websites don’t just spontaneously combust …

Have you ever thought about building a mobile app, but stopped yourself short, because you weren’t sure exactly how you’d make money with it?   …

Businesses everywhere are developing branded mobile apps as part of their mobile marketing campaigns.   And statistics show that the result is almost always favorable: …

Here at Caffeine Consulting, one of our favorite sayings is: “Your website should do more than just look pretty—it’s a lead generation tool for your …