Marketing Strategy

Landing Page

Designing a Winning Landing Page – Beyond Nice Fonts, Pretty Colors, and Eye-Catching Pictures/Graphics

It doesn’t take a marketing guru or a top developer to know that landing pages should be eye appealing, use consistent colors and fonts and that pictures speak a 1,000 words. This is general knowledge that has remained constant as marketing has evolved from print to digital and everything in between.   BUT…   What

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Does Social Selling Work? (*hint* You’re Not Really Selling…at Least Not Yet)

It’s easy to get caught up in the whirlwind of advertising opportunities on the social web. As a business, you have a million opportunities to reach your target audience on the ever growing list of social platforms. Finally, thanks to social media, advertising just got a little easier, cheaper and more efficient! Woo-hoo! It’s time

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email newsletter

News[letter] Flash!

NEWS FLASH! The email newsletter is not outdated. In fact, it is one of the most effective ways a company can maintain relationships with clients and build trust and authority with prospects. It’s a powerful vehicle that can be used to launch new products and services, share industry insight and drive traffic to your website.

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survey strategy

Survey Says…Strategy!

Surveys provide feedback, opinions, and information, and are valuable to a company’s marketing strategy.   Customers take expected steps when purchasing your services or researching your products (those are their behaviors). Systems can track if they used a tablet or computer to make a purchase, if they clicked a link, or how long they watched

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