Your company can benefit from a Christmas in July promotion no matter if it is a B2C or B2B. The origins of this event are a bit unclear (was it due to the scorching heat of the summer, the lack of summer holidays to market around, or people longing for Christmastime and gift giving?). However …
Now is the time to begin your Christmas and holiday preparations to your website. You only have 21 weeks left! I know, you think that’s a lot of time. But, do you recall the last time you did a website update? Think of all the back and forth on copy approval, price adjustments, marketing coordination, …
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