Mobile optimization is a crucial consideration when it comes to websites. To ensure an optimal user experience, there are several important factors to keep in mind. Pagespeed Insights First and foremost, we recommend starting with Pagespeed Insights, a valuable tool provided by Google (https://pagespeed.web.dev/). It provides an overall score for your site from Google’s perspective, …
I’ve heard from a few clients recently that when they log into Google Analytics they see this announcement at the top: Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property. Love Google
After reading this article you will have 5 suggestions to act on to stay in contact with your customers during the coronavirus shutdown. The U.S. is in the thick of the coronavirus pandemic, some states have been harder hit than others during this Spring and some businesses have had to close down their B&M stores …
5 Ways to Stay in Contact with Customers During Quarantine Shutdown Read More »
A big topic of discussion these days is, “how can I improve my SEO?” While there are many different tips and tricks depending on who you talk to, a good starting place is making sure every page on your website has a page title and custom meta description. Page Titles Page titles are how your …
Are Page Titles and Custom Meta Descriptions Important? Read More »
Are your company social media accounts linked on your business website? If not, you’re missing out on a big opportunity to build brand awareness and increase engagement. By adding social links to your site, users can easily navigate to your social channels to see the latest updates, products, events, services, and/or news about your company. …
In today’s fast-paced, instant gratification, digital world, it is essential that your business has a mobile-friendly (responsive) website. So what exactly does this mean? In a nutshell, when your website is responsive, it means it looks great on desktop, mobile, and tablet. While this sounds like a no-brainer that ALL websites would be responsive in …
Halloween is a thing of the past now and the holiday shopping season is underway! It is also that time of the year where buyers expect to see some enticing Black Friday and Cyber Monday deals to snag just as they are finishing up their Thanksgiving turkey. Below are 5 tips that can be employed …
5 Website Prep Steps for Black Friday/Cyber Monday Read More »
Your boss says “We need Leads!”. You reactively say “What’s my budget?”. How much of your budget will be lost on guesses and how much will result in qualified leads? Why does your boss want more leads; what’s wrong with the ones he has? After reading this post you should have a roadmap as to …
Identify Your Target Customer in These Four Steps Read More »
What is all this talk about Search Engine Optimization (SEO)? The textbook definition states: “SEO is the process of improving the volume of traffic driven to one’s site by a search engine through unpaid (organic) results as opposed to paid inclusions.” So there you have it, that’s Search Engine Optimization. Got it? Yeah, me neither. …
Search Engine Optimization (SEO): Our Philosophy Read More »
Is it time to rejuvenate your company’s Facebook page that has collected dust? Revisit your advertising efforts? Or revive clients that have gone cold? Of course it is! Quarter 3 of 2017 provides much opportunity to do all the above thanks to the digital world we all live in. The possibilities are endless, but a …
Your company can benefit from a Christmas in July promotion no matter if it is a B2C or B2B. The origins of this event are a bit unclear (was it due to the scorching heat of the summer, the lack of summer holidays to market around, or people longing for Christmastime and gift giving?). However …
We can all agree that digital marketing is the coolest thing since well, the internet! You have the opportunity to reach millions within a matter of minutes whether it’s across town or across continents. Not to mention it is considerably cheaper when compared to traditional marketing channels. Pretty cool, right? We think so! But before …
3 (Cheap) Platforms to Track Your Small Business Marketing Read More »
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