Seven Small Business New Year’s Resolutions
Congratulations! You survived 2016, and now it’s time to start with a clean slate for 2017! With many small businesses closing out their books for their year and starting to prepare for the tax season, many of us are thinking about ways to improve our business. Whether it’s finding better ways to manage your finances, […]
Add Philanthropy to Your Brand Strategy
This is the fourth article in our series of posts surrounding brand strategy. This post focuses on including philanthropy and the spirit of giving back, into your brand strategy (a small part of “Corporate Social Responsibility”). As mentioned in our first post on brand strategy, your brand is the feeling people get when they hear […]
6 Evaluation Points for your Logo
This is the third article in our series of brand strategy posts. This post focuses on how to evaluate your logo for a redesign. Here’s a story of a lovely logo. It was in fashion in 1985 and looked great on your B&M storefront. It was neon and matched your one product line that […]
You Need to Be Touchy
Welcome to the second article in our series of Brand Strategy posts. Here we dive deeper into touchpoints: What are they, How to rank them, Why you need to unify them. If you recall from our introductory brand strategy post, your Brand is how your customers perceive you based on your interactions. It’s that […]
A Brand by Any Other Name is Not Yours
Simply put, your brand is what others think of you, it’s the feeling a customer gets. You came up with a clever product or service name, you designed your logo, you chose your colors and fonts and unified it across your marketing, and you brainstormed for hours on the perfect tag line, but you are […]