6 Evaluation Points for your Logo
This is the third article in our series of brand strategy posts. This post focuses on how to evaluate your logo for a redesign. Here’s a story of a lovely logo. It was in fashion in 1985 and looked great on your B&M storefront. It was neon and matched your one product line that […]
You Need to Be Touchy
Welcome to the second article in our series of Brand Strategy posts. Here we dive deeper into touchpoints: What are they, How to rank them, Why you need to unify them. If you recall from our introductory brand strategy post, your Brand is how your customers perceive you based on your interactions. It’s that […]
A Brand by Any Other Name is Not Yours
Simply put, your brand is what others think of you, it’s the feeling a customer gets. You came up with a clever product or service name, you designed your logo, you chose your colors and fonts and unified it across your marketing, and you brainstormed for hours on the perfect tag line, but you are […]