Surveys and quizzes are becoming increasingly popular tools for online lead generation. This holds true for both the B2B and B2C market segments. Don’t confuse the two, they have different goals and can be structured quite differently. Traditionally a survey is used to gather information, feedback or opinions. It is used by companies to strategize. …
Here at Caffeine Consulting, one of our favorite sayings is: “Your website should do more than just look pretty—it’s a lead generation tool for your business.” You didn’t create your business to look pretty (leave the beauty pageants to Donald Trump!). You created it to be successful. And in order for it to succeed, …
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