Marketing automation tools provide an automated way to nurture leads and communicate with your contacts. Automating these outbound marketing processes frees up valuable resources and time while providing consistent customer communications and reduced errors. After reading this you will understand how you can use marketing automation in your business. Marketing automation can work for […]
In your real estate database of names (hopefully you are using a CRM with organized contact records) there are many types of home buyers. For example: first time home buyers, short sale seekers, retired or senior relocators. Each of these segments should be nurtured differently, and marketing automation can make this task second nature.
Are you a real estate agent or broker? If so, you need to automate your marketing process. Manual marketing is time consuming, expensive and often ties you to your phone and desk. Automated marketing is a time saver, affordable and frees you up to be out in the field where you are most effective This
Birthday emails typically see a better open and interaction rate than standard marketing emails. There are statistics that say the open rate is over 50% and CTR even higher, so it’s time to get a birthday campaign in place. If you are not a retail marketer you may not see the benefit in collecting