Google Analytics, What’s This GA4 Message all About?

I’ve heard from a few clients recently that when they log into Google Analytics they see this announcement at the top: Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property. Love Google

What is GTM?

GTM, or Google Tag Manager, is a great way to manage tags on your website.  In this article, we’ll take a look at GTM, what it does, who it’s for, and why you should use it. What Are Tags? Tags are a snippet of code you place on your website to allow things to happen …

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Fixing Low PageSpeed Insights + GT Metrix Scores in WordPress

Improving WordPress performance can be difficult.  However, with the right approach, you can see pretty good improvements to PageSpeed Insights and GT Metrix scores. The Problem There are a lot of variables that impact website speed and performance. First, what platform was used for the website?  WordPress currently has over 25% of the market share …

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