Google Analytics, What’s This GA4 Message all About?
I’ve heard from a few clients recently that when they log into Google Analytics they see this announcement at the top: Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property. Love Google
5 Ideas for Christmas in July Promotions
Your company can benefit from a Christmas in July promotion no matter if it is a B2C or B2B. The origins of this event are a bit unclear (was it due to the scorching heat of the summer, the lack of summer holidays to market around, or people longing for Christmastime and gift giving?). However […]
The Rising Popularity of Video Ads
The newest wave of content sweeping the internet is video ads. You see them prior, during and after YouTube videos, on your Facebook Newsfeed and scrolling through Instagram. It’s one of those things you hate to love because it’s just another ad, but yet some of them can be so intriguing. I think we can […]
A Marketing Automation Tool Tutorial
Marketing automation tools provide an automated way to nurture leads and communicate with your contacts. Automating these outbound marketing processes frees up valuable resources and time while providing consistent customer communications and reduced errors. After reading this you will understand how you can use marketing automation in your business. Marketing automation can work for any […]
A CRM Can Work for Your Small Business
As a new business owner you may have become confident about the quality of your sales and customer services. But do you need a CRM to manage these departmental interactions with customers? The definition of a CRM is: a system to manage the communications amongst internal departments (sales, marketing, support, etc), customers and potential customers. […]
3 Powerful Drip Campaigns for Real Estate Marketing
In your real estate database of names (hopefully you are using a CRM with organized contact records) there are many types of home buyers. For example: first time home buyers, short sale seekers, retired or senior relocators. Each of these segments should be nurtured differently, and marketing automation can make this task second nature. […]
Top 5 Reasons for Real Estate Agents to use Marketing Automation
Are you a real estate agent or broker? If so, you need to automate your marketing process. Manual marketing is time consuming, expensive and often ties you to your phone and desk. Automated marketing is a time saver, affordable and frees you up to be out in the field where you are most effective This […]
True or False: Quizzes Generate Leads?
Surveys and quizzes are becoming increasingly popular tools for online lead generation. This holds true for both the B2B and B2C market segments. Don’t confuse the two, they have different goals and can be structured quite differently. Traditionally a survey is used to gather information, feedback or opinions. It is used by companies to strategize. […]