Many companies have blogs, post infographics to their social networks and/or upload helpful videos to their YouTube channel. Why are they doing this? It’s time consuming and gives away valuable knowledge oftentimes, for free. Crazy! It is known as content marketing. They could be using this time spent on content marketing to sell products […]
Content Marketing: What it Is and Why it Works! Read More »
The internet: the best thing since sliced bread! It’s a virtual lifeline that has all the answers to our questions, can settle any dispute (because whatever the internet says, must be true) and helps us find people, places and things. Best. Thing. Ever. So it’s no wonder Google, Bing, Yahoo and other search engines have
Brief: Pay-Per-Click Advertising Read More »
Congratulations! You survived 2016, and now it’s time to start with a clean slate for 2017! With many small businesses closing out their books for their year and starting to prepare for the tax season, many of us are thinking about ways to improve our business. Whether it’s finding better ways to manage your finances,
Seven Small Business New Year’s Resolutions Read More »
Is your company interacting with customers on social media? If not, you are missing out and chances are your customers are, but with your competitors. This holds true for both B2C and B2B. After reading this brief, you’ll have an idea of how to begin a social media campaign for your company. Social media gives
Brief: Social Media Marketing Read More »
Marketing automation tools provide an automated way to nurture leads and communicate with your contacts. Automating these outbound marketing processes frees up valuable resources and time while providing consistent customer communications and reduced errors. After reading this you will understand how you can use marketing automation in your business. Marketing automation can work for any
A Marketing Automation Tool Tutorial Read More »
As a new business owner you may have become confident about the quality of your sales and customer services. But do you need a CRM to manage these departmental interactions with customers? The definition of a CRM is: a system to manage the communications amongst internal departments (sales, marketing, support, etc), customers and potential customers.
A CRM Can Work for Your Small Business Read More »
We are all proud of something: our citizenship, heritage, success, or family are all examples. If you are a business owner and you make a list of what within your business you are proud of, where does your website rank? Do you hesitate to give out your web address because you haven’t kept up with
Are You Proud of Your Website? Read More »
Are you redesigning your website with mobile devices in mind? No? Did you originally design it that way? Did you just grab your tablet or smart phone and look at your website? You should. Depending on your source, recent statistics show that globally, anywhere between 25-60% of page views come from smart phones or tablets!
Half your Customers Can’t View Your Website Read More »
Your website has the potential to generate MASSIVE amounts of leads for your business. When optimized, it can be equivalent to your top salesperson—it works 24/7 to bring in new leads. The question is, have you unlocked this potential yet? Many marketers, business owners, and salespeople all over the world have not…yet.
5 Simple Tricks to Generate More Leads from Your Website Today Read More »
Are you a real estate agent or broker? If so, you need to automate your marketing process. Manual marketing is time consuming, expensive and often ties you to your phone and desk. Automated marketing is a time saver, affordable and frees you up to be out in the field where you are most effective This
Top 5 Reasons for Real Estate Agents to use Marketing Automation Read More »
Now is the time to begin your Christmas and holiday preparations to your website. You only have 21 weeks left! I know, you think that’s a lot of time. But, do you recall the last time you did a website update? Think of all the back and forth on copy approval, price adjustments, marketing coordination,
Summer Steps to Prep Your Website for Christmas Read More »
Birthday emails typically see a better open and interaction rate than standard marketing emails. There are statistics that say the open rate is over 50% and CTR even higher, so it’s time to get a birthday campaign in place. If you are not a retail marketer you may not see the benefit in collecting
Happy Birthday, {insert first name} Read More »
