As a new business owner you may have become confident about the quality of your sales and customer services. But do you need a CRM to manage these departmental interactions with customers? The definition of a CRM is: a system to manage the communications amongst internal departments (sales, marketing, support, etc), customers and potential customers. […]
A CRM Can Work for Your Small Business Read More »
We are all proud of something: our citizenship, heritage, success, or family are all examples. If you are a business owner and you make a list of what within your business you are proud of, where does your website rank? Do you hesitate to give out your web address because you haven’t kept up with
Are You Proud of Your Website? Read More »
Are you redesigning your website with mobile devices in mind? No? Did you originally design it that way? Did you just grab your tablet or smart phone and look at your website? You should. Depending on your source, recent statistics show that globally, anywhere between 25-60% of page views come from smart phones or tablets!
Half your Customers Can’t View Your Website Read More »
Your website has the potential to generate MASSIVE amounts of leads for your business. When optimized, it can be equivalent to your top salesperson—it works 24/7 to bring in new leads. The question is, have you unlocked this potential yet? Many marketers, business owners, and salespeople all over the world have not…yet.
5 Simple Tricks to Generate More Leads from Your Website Today Read More »
Are you a real estate agent or broker? If so, you need to automate your marketing process. Manual marketing is time consuming, expensive and often ties you to your phone and desk. Automated marketing is a time saver, affordable and frees you up to be out in the field where you are most effective This
Top 5 Reasons for Real Estate Agents to use Marketing Automation Read More »
Now is the time to begin your Christmas and holiday preparations to your website. You only have 21 weeks left! I know, you think that’s a lot of time. But, do you recall the last time you did a website update? Think of all the back and forth on copy approval, price adjustments, marketing coordination,
Summer Steps to Prep Your Website for Christmas Read More »
Birthday emails typically see a better open and interaction rate than standard marketing emails. There are statistics that say the open rate is over 50% and CTR even higher, so it’s time to get a birthday campaign in place. If you are not a retail marketer you may not see the benefit in collecting
Happy Birthday, {insert first name} Read More »
Surveys provide feedback, opinions, and information, and are valuable to a company’s marketing strategy. Customers take expected steps when purchasing your services or researching your products (those are their behaviors). Systems can track if they used a tablet or computer to make a purchase, if they clicked a link, or how long they watched
Survey Says…Strategy! Read More »
Surveys and quizzes are becoming increasingly popular tools for online lead generation. This holds true for both the B2B and B2C market segments. Don’t confuse the two, they have different goals and can be structured quite differently. Traditionally a survey is used to gather information, feedback or opinions. It is used by companies to strategize.
True or False: Quizzes Generate Leads? Read More »
This is the fourth article in our series of posts surrounding brand strategy. This post focuses on including philanthropy and the spirit of giving back, into your brand strategy (a small part of “Corporate Social Responsibility”). As mentioned in our first post on brand strategy, your brand is the feeling people get when they hear
Add Philanthropy to Your Brand Strategy Read More »
This is the third article in our series of brand strategy posts. This post focuses on how to evaluate your logo for a redesign. Here’s a story of a lovely logo. It was in fashion in 1985 and looked great on your B&M storefront. It was neon and matched your one product line that
6 Evaluation Points for your Logo Read More »
Welcome to the second article in our series of Brand Strategy posts. Here we dive deeper into touchpoints: What are they, How to rank them, Why you need to unify them. If you recall from our introductory brand strategy post, your Brand is how your customers perceive you based on your interactions. It’s that
You Need to Be Touchy Read More »
