When you’re trying to figure out if you need a software solution, the first step is to identify your problem and how big your problem really is. Being honest when evaluating your problem and the impact to your business is going to tell you if it’s worth the cost and time to hire a team …
Spreadsheets to Software: Step 1 – Identify the Problem Read More »
Your boss says “We need Leads!”. You reactively say “What’s my budget?”. How much of your budget will be lost on guesses and how much will result in qualified leads? Why does your boss want more leads; what’s wrong with the ones he has? After reading this post you should have a roadmap as to …
Identify Your Target Customer in These Four Steps Read More »
So you might be thinking to yourself “I can have my business site be one long page where everything is right there will a little turn of the mouse!” In theory, this would be great. Have all of your company information and details about what you do and who you are right there! On top …
So You Think One Long Web Page for Your Business will Work (Think Again) Read More »
Are you considering building a mobile app for your business? In today’s day and age, it may seem like a no-brainer that your business needs a mobile app to keep up with competitors, industry trends, and/or consumer demands. However, before you invest thousands of dollars into an app for your business, consider these four options …
Is it time to rejuvenate your company’s Facebook page that has collected dust? Revisit your advertising efforts? Or revive clients that have gone cold? Of course it is! Quarter 3 of 2017 provides much opportunity to do all the above thanks to the digital world we all live in. The possibilities are endless, but a …
Your company can benefit from a Christmas in July promotion no matter if it is a B2C or B2B. The origins of this event are a bit unclear (was it due to the scorching heat of the summer, the lack of summer holidays to market around, or people longing for Christmastime and gift giving?). However …
We can all agree that digital marketing is the coolest thing since well, the internet! You have the opportunity to reach millions within a matter of minutes whether it’s across town or across continents. Not to mention it is considerably cheaper when compared to traditional marketing channels. Pretty cool, right? We think so! But before …
3 (Cheap) Platforms to Track Your Small Business Marketing Read More »
Have you ever tried to solve a Rubik’s cube? It takes time, patience and a whole bunch of thought….but once you get the hang of it you begin expanding your skills by learning additional ways to solve it. After all, a standard 3x3x3 Rubik’s Cube has 43 quintillion possible combinations! Now what does this have …
3 Adwords Features Experts Forgot to Tell You About Read More »
It doesn’t take a marketing guru or a top developer to know that landing pages should be eye appealing, use consistent colors and fonts and that pictures speak a 1,000 words. This is general knowledge that has remained constant as marketing has evolved from print to digital and everything in between. BUT… What has changed, …
It’s easy to get caught up in the whirlwind of advertising opportunities on the social web. As a business, you have a million opportunities to reach your target audience on the ever growing list of social platforms. Finally, thanks to social media, advertising just got a little easier, cheaper and more efficient! Woo-hoo! It’s time …
Does Social Selling Work? (*hint* You’re Not Really Selling…at Least Not Yet) Read More »
NEWS FLASH! The email newsletter is not outdated. In fact, it is one of the most effective ways a company can maintain relationships with clients and build trust and authority with prospects. It’s a powerful vehicle that can be used to launch new products and services, share industry insight and drive traffic to your website. …
The newest wave of content sweeping the internet is video ads. You see them prior, during and after YouTube videos, on your Facebook Newsfeed and scrolling through Instagram. It’s one of those things you hate to love because it’s just another ad, but yet some of them can be so intriguing. I think we can …
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Create or Rescue an app within budget, on time, and meet your customers’ needs using industry-standard best practices.
