We can all agree that digital marketing is the coolest thing since well, the internet! You have the opportunity to reach millions within a matter of minutes whether it’s across town or across continents. Not to mention it is considerably cheaper when compared to traditional marketing channels. Pretty cool, right? We think so! But […]
3 (Cheap) Platforms to Track Your Small Business Marketing Read More »
Have you ever tried to solve a Rubik’s cube? It takes time, patience and a whole bunch of thought….but once you get the hang of it you begin expanding your skills by learning additional ways to solve it. After all, a standard 3x3x3 Rubik’s Cube has 43 quintillion possible combinations! Now what does this have
3 Adwords Features Experts Forgot to Tell You About Read More »
It doesn’t take a marketing guru or a top developer to know that landing pages should be eye appealing, use consistent colors and fonts and that pictures speak a 1,000 words. This is general knowledge that has remained constant as marketing has evolved from print to digital and everything in between. BUT… What
It’s easy to get caught up in the whirlwind of advertising opportunities on the social web. As a business, you have a million opportunities to reach your target audience on the ever growing list of social platforms. Finally, thanks to social media, advertising just got a little easier, cheaper and more efficient! Woo-hoo! It’s time
Does Social Selling Work? (*hint* You’re Not Really Selling…at Least Not Yet) Read More »
NEWS FLASH! The email newsletter is not outdated. In fact, it is one of the most effective ways a company can maintain relationships with clients and build trust and authority with prospects. It’s a powerful vehicle that can be used to launch new products and services, share industry insight and drive traffic to your website.
News[letter] Flash! Read More »
The newest wave of content sweeping the internet is video ads. You see them prior, during and after YouTube videos, on your Facebook Newsfeed and scrolling through Instagram. It’s one of those things you hate to love because it’s just another ad, but yet some of them can be so intriguing. I think we can
The Rising Popularity of Video Ads Read More »
Many companies have blogs, post infographics to their social networks and/or upload helpful videos to their YouTube channel. Why are they doing this? It’s time consuming and gives away valuable knowledge oftentimes, for free. Crazy! It is known as content marketing. They could be using this time spent on content marketing to sell products
Content Marketing: What it Is and Why it Works! Read More »
The internet: the best thing since sliced bread! It’s a virtual lifeline that has all the answers to our questions, can settle any dispute (because whatever the internet says, must be true) and helps us find people, places and things. Best. Thing. Ever. So it’s no wonder Google, Bing, Yahoo and other search engines have
Brief: Pay-Per-Click Advertising Read More »
Congratulations! You survived 2016, and now it’s time to start with a clean slate for 2017! With many small businesses closing out their books for their year and starting to prepare for the tax season, many of us are thinking about ways to improve our business. Whether it’s finding better ways to manage your finances,
Seven Small Business New Year’s Resolutions Read More »
Is your company interacting with customers on social media? If not, you are missing out and chances are your customers are, but with your competitors. This holds true for both B2C and B2B. After reading this brief, you’ll have an idea of how to begin a social media campaign for your company. Social media gives
Brief: Social Media Marketing Read More »
Marketing automation tools provide an automated way to nurture leads and communicate with your contacts. Automating these outbound marketing processes frees up valuable resources and time while providing consistent customer communications and reduced errors. After reading this you will understand how you can use marketing automation in your business. Marketing automation can work for any
A Marketing Automation Tool Tutorial Read More »
As a new business owner you may have become confident about the quality of your sales and customer services. But do you need a CRM to manage these departmental interactions with customers? The definition of a CRM is: a system to manage the communications amongst internal departments (sales, marketing, support, etc), customers and potential customers.
A CRM Can Work for Your Small Business Read More »
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