Business Archives - Page 3 of 5 - Caffeine Interactive

Does Social Selling Work? (hint You’re Not Really Selling…at Least Not Yet)

It’s easy to get caught up in the whirlwind of advertising opportunities on the social web. As a business, you have a million opportunities to reach your target audience on the ever growing list of social platforms. Finally, thanks to social media, advertising just got a little easier, cheaper and more efficient! Woo-hoo! It’s time […]

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News[letter] Flash!

Business, Marketing, Process

NEWS FLASH! The email newsletter is not outdated. In fact, it is one of the most effective ways a company can maintain relationships with clients and build trust and authority with prospects. It’s a powerful vehicle that can be used to launch new products and services, share industry insight and drive traffic to your website.

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The Rising Popularity of Video Ads

Business, Marketing

The newest wave of content sweeping the internet is video ads. You see them prior, during and after YouTube videos, on your Facebook Newsfeed and scrolling through Instagram. It’s one of those things you hate to love because it’s just another ad, but yet some of them can be so intriguing. I think we can

Content Marketing: What it Is and Why it Works!

Business, Marketing

Many companies have blogs, post infographics to their social networks and/or upload helpful videos to their YouTube channel. Why are they doing this? It’s time consuming and gives away valuable knowledge oftentimes, for free. Crazy! It is known as content marketing. They could be using this time spent on content marketing to sell products

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Brief: Pay-Per-Click Advertising

Business, Marketing

The internet: the best thing since sliced bread! It’s a virtual lifeline that has all the answers to our questions, can settle any dispute (because whatever the internet says, must be true) and helps us find people, places and things. Best. Thing. Ever. So it’s no wonder Google, Bing, Yahoo and other search engines have

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Seven Small Business New Year’s Resolutions

Business

Congratulations! You survived 2016, and now it’s time to start with a clean slate for 2017! With many small businesses closing out their books for their year and starting to prepare for the tax season, many of us are thinking about ways to improve our business. Whether it’s finding better ways to manage your finances,

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A Marketing Automation Tool Tutorial

Business, Marketing

Marketing automation tools provide an automated way to nurture leads and communicate with your contacts. Automating these outbound marketing processes frees up valuable resources and time while providing consistent customer communications and reduced errors. After reading this you will understand how you can use marketing automation in your business. Marketing automation can work for

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A CRM Can Work for Your Small Business

Business, Marketing

As a new business owner you may have become confident about the quality of your sales and customer services. But do you need a CRM to manage these departmental interactions with customers? The definition of a CRM is: a system to manage the communications amongst internal departments (sales, marketing, support, etc), customers and potential customers.

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Are You Proud of Your Website?

Business, Development, Marketing, Websites

We are all proud of something: our citizenship, heritage, success, or family are all examples. If you are a business owner and you make a list of what within your business you are proud of, where does your website rank? Do you hesitate to give out your web address because you haven’t kept up with

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Half your Customers Can’t View Your Website

Business, Marketing, Websites

Are you redesigning your website with mobile devices in mind? No? Did you originally design it that way? Did you just grab your tablet or smart phone and look at your website? You should. Depending on your source, recent statistics show that globally, anywhere between 25-60% of page views come from smart phones or tablets!

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5 Simple Tricks to Generate More Leads from Your Website Today

Business

Your website has the potential to generate MASSIVE amounts of leads for your business. When optimized, it can be equivalent to your top salesperson—it works 24/7 to bring in new leads. The question is, have you unlocked this potential yet? Many marketers, business owners, and salespeople all over the world have not…yet.

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