Content Marketing: What it Is and Why it Works!

Many companies have blogs, post infographics to their social networks and/or upload helpful videos to their YouTube channel. Why are they doing this? It’s time consuming and gives away valuable knowledge oftentimes, for free. Crazy!  It is known as content marketing.

They could be using this time spent on content marketing to sell products or promote brands, but it is actually a very strategic move that companies incorporate into their marketing mix. After reading this summary of content marketing you’ll have a better understanding of the steps you can take to incorporate this into your company’s marketing plan.

How Can Content Marketing Help Your Business?

Content marketing is a technique of creating relevant and valuable content to attract a target audience and turn that audience into profitable customers.

Creating content that consumers find insightful in the present can help your company in the future. The goal is to create content that new and existing customers find value in. They engage in your knowledge, while you build trust and authority!


Incorporating a mixture of these methods into your marketing plan helps the sales process later on down the road when a consumer is ready to purchase a product or service. They are eager to purchase that product or service from your company because of the trust you have built prior.

As an added bonus, creating content such as blog posts is valuable in improving your search engine optimization (SEO).

Keep in mind you don’t need to spend your time or resources on creating daily content; best practices dictate that you need to keep your company fresh. Consider a plan to add new content on a schedule by content type. For example you may wish to post a monthly blog post, a quarterly newsletter, weekly social media posts and yearly white papers.