Surveys provide feedback, opinions, and information, and are valuable to a company’s marketing strategy. Customers take expected steps when purchasing your services or researching your products (those are their behaviors). Systems can track if they used a tablet or computer to make a purchase, if they clicked a link, or how long they watched a …
Surveys and quizzes are becoming increasingly popular tools for online lead generation. This holds true for both the B2B and B2C market segments. Don’t confuse the two, they have different goals and can be structured quite differently. Traditionally a survey is used to gather information, feedback or opinions. It is used by companies to strategize. …
This is the fourth article in our series of posts surrounding brand strategy. This post focuses on including philanthropy and the spirit of giving back, into your brand strategy (a small part of “Corporate Social Responsibility”). As mentioned in our first post on brand strategy, your brand is the feeling people get when they hear …
This is the third article in our series of brand strategy posts. This post focuses on how to evaluate your logo for a redesign. Here’s a story of a lovely logo. It was in fashion in 1985 and looked great on your B&M storefront. It was neon and matched your one product line that you …
Welcome to the second article in our series of Brand Strategy posts. Here we dive deeper into touchpoints: What are they, How to rank them, Why you need to unify them. If you recall from our introductory brand strategy post, your Brand is how your customers perceive you based on your interactions. It’s that feeling …
Simply put, your brand is what others think of you, it’s the feeling a customer gets. You came up with a clever product or service name, you designed your logo, you chose your colors and fonts and unified it across your marketing, and you brainstormed for hours on the perfect tag line, but you are …
One of the simplest ways to check for the number of mobile users that access your website is to use Google Analytics. Instructions are based on the assumption that you have already set up Google Analytics for your website. How? From the “Home” tab, click on the link for “All Web Site Data”. Select “Mobile” …
Shopping cart abandonment is a real problem in today’s e-commerce world. Imagine the mother of three squeezing in fifteen minutes of web browsing while her children eat lunch. She reaches your site, loads up her shopping cart with a few odds and ends, and right before she’s about to place her order, one of her …
Our website development methodology process begins with one simple concept: websites must convert. If you build a beautiful website and all your colleagues are envious, yet your website doesn’t convert your leads into sales, then what’s the point? That’s why everything we do must reinforce this very simple concept: websites must convert. Being beautiful or …
At Caffeine, application development is our core business. We leverage the latest technologies in PHP and/or Python to deliver solutions to our clients. Our projects include SaaS-based apps in finance, real estate, politics, fitness, marketing, and many more! Products We have a rich history developing various types of products for our clients. These can include …
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