Why Companies Are Blowing Their AI Budgets by May

This is the fourth article in our series of posts surrounding brand strategy. This post focuses on including philanthropy and the spirit of giving back, into your brand strategy (a small part of

This is the third article in our series of brand strategy posts. This post focuses on how to evaluate your logo for a redesign.   Here’s a story of a lovely logo. It

Welcome to the second article in our series of Brand Strategy posts. Here we dive deeper into touchpoints:   What are they, How to rank them, Why you need to unify them. If

Simply put, your brand is what others think of you, it’s the feeling a customer gets. You came up with a clever product or service name, you designed your logo, you chose your

One of the simplest ways to check for the number of mobile users that access your website is to use Google Analytics. Instructions are based on the assumption that you have already set

Are you reading this article? Of course you are! That’s because there was something that called to you to take action; you clicked the link to read this full post. Did you get

When a visitor stops by your website your number one priority is to convert them to a customer. They become a customer by purchasing a product or service from your company. But, if

You’re considering building a mobile app—but first, you must make an important choice.   This choice can determine whether your digital project will be an epic success, or an underperforming dud.   So

Efficient, effective project management.   It’s the secret behind the world’s most successful digital products.   After all, apps and websites don’t just spontaneously combust into revenue and lead generating machines. (That’d be

Have you ever thought about building a mobile app, but stopped yourself short, because you weren’t sure exactly how you’d make money with it?   Yes, it can help build your brand and