It doesn’t take a marketing guru or a top developer to know that landing pages should be eye appealing, use consistent colors and fonts and that pictures speak a 1,000 words. This is general knowledge that has remained constant as marketing has evolved from print to digital and everything in between. BUT… What has changed, …
It’s easy to get caught up in the whirlwind of advertising opportunities on the social web. As a business, you have a million opportunities to reach your target audience on the ever growing list of social platforms. Finally, thanks to social media, advertising just got a little easier, cheaper and more efficient! Woo-hoo! It’s time …
Does Social Selling Work? (*hint* You’re Not Really Selling…at Least Not Yet) Read More »
NEWS FLASH! The email newsletter is not outdated. In fact, it is one of the most effective ways a company can maintain relationships with clients and build trust and authority with prospects. It’s a powerful vehicle that can be used to launch new products and services, share industry insight and drive traffic to your website. …
The newest wave of content sweeping the internet is video ads. You see them prior, during and after YouTube videos, on your Facebook Newsfeed and scrolling through Instagram. It’s one of those things you hate to love because it’s just another ad, but yet some of them can be so intriguing. I think we can …
Many companies have blogs, post infographics to their social networks and/or upload helpful videos to their YouTube channel. Why are they doing this? It’s time consuming and gives away valuable knowledge oftentimes, for free. Crazy! It is known as content marketing. They could be using this time spent on content marketing to sell products or …
The internet: the best thing since sliced bread! It’s a virtual lifeline that has all the answers to our questions, can settle any dispute (because whatever the internet says, must be true) and helps us find people, places and things. Best. Thing. Ever. So it’s no wonder Google, Bing, Yahoo and other search engines have …
Is your company interacting with customers on social media? If not, you are missing out and chances are your customers are, but with your competitors. This holds true for both B2C and B2B. After reading this brief, you’ll have an idea of how to begin a social media campaign for your company. Social media gives …
Marketing automation tools provide an automated way to nurture leads and communicate with your contacts. Automating these outbound marketing processes frees up valuable resources and time while providing consistent customer communications and reduced errors. After reading this you will understand how you can use marketing automation in your business. Marketing automation can work for any …
As a new business owner you may have become confident about the quality of your sales and customer services. But do you need a CRM to manage these departmental interactions with customers? The definition of a CRM is: a system to manage the communications amongst internal departments (sales, marketing, support, etc), customers and potential customers. …
How many times have you come across a website, and been completely confused about a company’s product offering or service? Just this morning, we received a product announcement from Atlassian–a multibillion dollar company. One would think they have the budget to properly launch a product, right? Here is the email we received: Seriously, what exactly is this …
The Wrong Way to Launch a New Product or Feature Read More »
As a business owner, you probably get bombarded all the time by companies providing Search Engine Optimization (SEO) services. But did you know SEO is a long, arduous process with almost no guarantees? When it comes to marketing, there are literally dozens of channels. Whether you’re looking at PPC campaigns, social media engagement, or offline …
We are all proud of something: our citizenship, heritage, success, or family are all examples. If you are a business owner and you make a list of what within your business you are proud of, where does your website rank? Do you hesitate to give out your web address because you haven’t kept up with …
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