A site’s speed and performance can greatly impact your audience’s opinion of your site. If your site takes too long to load, visitors will click the “Back” button before you know it. There are a few factors that impact the speed and performance of your site. Here are a few things that factor into your […]
How Fast Does Your Site Load? Read More »
In today’s fast-paced, instant gratification, digital world, it is essential that your business has a mobile-friendly (responsive) website. So what exactly does this mean? In a nutshell, when your website is responsive, it means it looks great on desktop, mobile, and tablet. While this sounds like a no-brainer that ALL websites would be responsive in
Why You Need a Responsive Website Read More »
So you might be thinking to yourself “I can have my business site be one long page where everything is right there will a little turn of the mouse!” In theory, this would be great. Have all of your company information and details about what you do and who you are right there! On
So You Think One Long Web Page for Your Business will Work (Think Again) Read More »
What is all this talk about Search Engine Optimization (SEO)? The textbook definition states: “SEO is the process of improving the volume of traffic driven to one’s site by a search engine through unpaid (organic) results as opposed to paid inclusions.” So there you have it, that’s Search Engine Optimization. Got it? Yeah, me
Search Engine Optimization (SEO): Our Philosophy Read More »
We can all agree that digital marketing is the coolest thing since well, the internet! You have the opportunity to reach millions within a matter of minutes whether it’s across town or across continents. Not to mention it is considerably cheaper when compared to traditional marketing channels. Pretty cool, right? We think so! But
3 (Cheap) Platforms to Track Your Small Business Marketing Read More »
It doesn’t take a marketing guru or a top developer to know that landing pages should be eye appealing, use consistent colors and fonts and that pictures speak a 1,000 words. This is general knowledge that has remained constant as marketing has evolved from print to digital and everything in between. BUT… What
Hazards. They’re everywhere in life. The sneaky pothole that flattens your tire. The police officer that springs out of nowhere and gives you a speeding ticket. The black ice on the sidewalk that makes you slip in front of a large group of people (I swear, that happens to me every time I go
6 Hazards That Impact Your Application or Website Read More »
Ghosts and goblins aren’t the only thing scary about this Halloween season. A business’ worst nightmare is its website (the central hub of its online marketing 24/7) experiencing problems or possibly being completely down and losing out on revenue and leads. Scary? Yes. Do you know what’s even more frightening? Being unaware that
Website Horror Stories, the Scary Truth Read More »
We are all proud of something: our citizenship, heritage, success, or family are all examples. If you are a business owner and you make a list of what within your business you are proud of, where does your website rank? Do you hesitate to give out your web address because you haven’t kept up with
Are You Proud of Your Website? Read More »
Are you redesigning your website with mobile devices in mind? No? Did you originally design it that way? Did you just grab your tablet or smart phone and look at your website? You should. Depending on your source, recent statistics show that globally, anywhere between 25-60% of page views come from smart phones or tablets!
Half your Customers Can’t View Your Website Read More »
Now is the time to begin your Christmas and holiday preparations to your website. You only have 21 weeks left! I know, you think that’s a lot of time. But, do you recall the last time you did a website update? Think of all the back and forth on copy approval, price adjustments, marketing coordination,
Summer Steps to Prep Your Website for Christmas Read More »
One of the simplest ways to check for the number of mobile users that access your website is to use Google Analytics. Instructions are based on the assumption that you have already set up Google Analytics for your website. How? From the “Home” tab, click on the link for “All Web Site Data”. Select “Mobile”
Learn How to Look up Mobile Traffic Stats Read More »
