What is all this talk about Search Engine Optimization (SEO)? The textbook definition states: “SEO is the process of improving the volume of traffic driven to one’s site by a search engine through unpaid (organic) results as opposed to paid inclusions.” So there you have it, that’s Search Engine Optimization. Got it? Yeah, me […]
Search Engine Optimization (SEO): Our Philosophy Read More »
We can all agree that digital marketing is the coolest thing since well, the internet! You have the opportunity to reach millions within a matter of minutes whether it’s across town or across continents. Not to mention it is considerably cheaper when compared to traditional marketing channels. Pretty cool, right? We think so! But
3 (Cheap) Platforms to Track Your Small Business Marketing Read More »
It doesn’t take a marketing guru or a top developer to know that landing pages should be eye appealing, use consistent colors and fonts and that pictures speak a 1,000 words. This is general knowledge that has remained constant as marketing has evolved from print to digital and everything in between. BUT… What
Hazards. They’re everywhere in life. The sneaky pothole that flattens your tire. The police officer that springs out of nowhere and gives you a speeding ticket. The black ice on the sidewalk that makes you slip in front of a large group of people (I swear, that happens to me every time I go
6 Hazards That Impact Your Application or Website Read More »
Ghosts and goblins aren’t the only thing scary about this Halloween season. A business’ worst nightmare is its website (the central hub of its online marketing 24/7) experiencing problems or possibly being completely down and losing out on revenue and leads. Scary? Yes. Do you know what’s even more frightening? Being unaware that
Website Horror Stories, the Scary Truth Read More »
We are all proud of something: our citizenship, heritage, success, or family are all examples. If you are a business owner and you make a list of what within your business you are proud of, where does your website rank? Do you hesitate to give out your web address because you haven’t kept up with
Are You Proud of Your Website? Read More »
Are you redesigning your website with mobile devices in mind? No? Did you originally design it that way? Did you just grab your tablet or smart phone and look at your website? You should. Depending on your source, recent statistics show that globally, anywhere between 25-60% of page views come from smart phones or tablets!
Half your Customers Can’t View Your Website Read More »
Now is the time to begin your Christmas and holiday preparations to your website. You only have 21 weeks left! I know, you think that’s a lot of time. But, do you recall the last time you did a website update? Think of all the back and forth on copy approval, price adjustments, marketing coordination,
Summer Steps to Prep Your Website for Christmas Read More »
One of the simplest ways to check for the number of mobile users that access your website is to use Google Analytics. Instructions are based on the assumption that you have already set up Google Analytics for your website. How? From the “Home” tab, click on the link for “All Web Site Data”. Select “Mobile”
Learn How to Look up Mobile Traffic Stats Read More »
Are you reading this article? Of course you are! That’s because there was something that called to you to take action; you clicked the link to read this full post. Did you get here from an email? Did you find something on our homepage that directed you here? If you did, that’s the Call to
Read This: Design a Fantastic Call to Action (CTA) Read More »
When a visitor stops by your website your number one priority is to convert them to a customer. They become a customer by purchasing a product or service from your company. But, if they can’t find these things in a blink of an eye, they MOVE ON. Ideally, they’d use your navigation bar to read
Find Your Way to Clear Website Navigation Read More »
Here at Caffeine Consulting, one of our favorite sayings is: “Your website should do more than just look pretty—it’s a lead generation tool for your business.” You didn’t create your business to look pretty (leave the beauty pageants to Donald Trump!). You created it to be successful. And in order for it to succeed,
5 Ingredients of a Website That Converts Read More »
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