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Recently, a prospect reached out with a simple but important question: “What happens after launch? How do you handle support?” It was perfect timing. We were in the middle of refreshing some of our internal docs on support and maintenance. That conversation reminded us that “support” can mean very different things to different people. For […]

Introduction The other day, I was talking with a client about their business, and they were frustrated. They felt like they were working around the clock but not seeing the kind of growth they wanted. After asking a few questions, it became clear what was happening:  They were spending a huge amount of time on