Your website has the potential to generate MASSIVE amounts of leads for your business.
When optimized, it can be equivalent to your top salesperson—it works 24/7 to bring in new leads.
The question is, have you unlocked this potential yet?
Many marketers, business owners, and salespeople all over the world have not…yet. They miss out on hundreds, even thousands (or more!) of new leads every year because their websites aren’t truly built to generate leads.
Why? Well, they have it all wrong. They don’t understand the purpose of their website. If you asked them what they want their website to do, you’ll hear answers like:
“Provide information about my business.”
“Establish credibility and show prospects my past success.”
“Give people a way to contact me.”
“Prove to other shareholders and members of the business that we’re actually marketing online.”
These are all okay answers. But they’re missing the point.
Your website should not just be a glorified virtual billboard or brochure for your business. That was sufficient a decade ago, but not anymore. Of course, your website should provide information and a way to contact you. It should establish your credibility.
But the primary goal of your website should be to convert sales leads first, and provide information second. And that’s where all those mediocre websites overlook.
It’s time to set yourself apart and tap your website’s potential.
With a few simple tricks and tweaks, you can transform your website into a lead generating machine…
…and leave your competition in the dust.
Let’s get started.
5 Simple Tricks to Generate More Leads from Your Website Today
1. Create Clear Calls to Action
This is the very foundation of your lead generation strategy. A call to action is an image or line of text that prompts your website visitors, leads, and customers to take a specific action. Calls to action should be visible on your homepage and all of your landing pages.
It can be something as simple as a few sentences followed by a button that reads, “Request a consultation!” (As you’ll notice, this is the call to action on our homepage.)
The call-to-action should be enticing to your target audience. Ask questions that hit on their pain points, and structure the call to action as a way to solve one of them.
2. Include a Contact form
Once they click on the call to action, you need a way to collect their information so you can contact them again (this information can simply be an email address, or possibly more detailed). Otherwise, they’ll just be one-time visitors and you’ll never have a chance to build a relationship with them—never mind convert them into customers.
Let’s say your call to action is, “Let’s discuss your project!” Once they click that button, you can redirect them to a contact form to put their name, email address, and a short description of their project so you can discuss their project with them.
3. Create an Incentive and Offer it Behind an Opt-in Form
Not all of your website visitors will be ready to click through and fulfill your call to action. Visitors will be at different stages of the buying cycle—some more ready to buy, while others haven’t even thought of it yet.
This is where an opt-in form comes into play. While some visitors might not be ready to discuss their project with you (or whatever your main call to action is), many will be open to getting valuable information that can help their situation.
An opt-in form is a way to capture their emails and get them to sign up for your list. However, people don’t want to give their email out to just anybody. That’s why you need a strong incentive behind your opt-in form. This can be a free ebook, webinar, white paper—whatever format you choose, it should clearly add value to your audience.
You can include this on your homepage, landing pages, blog posts, sidebar—wherever it will catch their eye.
Here’s the magic behind it: once they opt-in and give you their email, you can steer them down the buying cycle through well-targeted, informative emails. With the right messages over a few weeks, some leads will be ready to discuss their project, and/or invest in your product or service.
4. Blog Like an Authority
In order to generate leads, you need a source of traffic. Blogging is a great way to spread the word about your business and generate that traffic. But again, this is something many businesses do wrong.
Don’t just write blogs that give the latest news about your business. Those are nice every once in a while, but for the most part (and this is brutally honest) people don’t care. They want to know what’s in it for them.
Instead, structure your blogs in a way that help you build authority and trust with your audience. Write about solutions to their problems, provide relevant information, and add tons of value. Make sure the blog posts are relevant to your product or service. By doing this, you’ll indirectly present yourself as a solution to their problem…and they’ll start turning to you when they’re ready to solve it once and for all.
5. Have a Fresh Design
We’ve all come across one of those antique-looking websites. You know, the dusty old pages that look like they were designed in 1999. Don’t be one of those websites.
Your website should be fresh and up to date. You should avoid any cookie cutter “all-work-is-done-for-you” website templates. Instead, invest in a website that’s targeted to your audience, has a clear purpose, and is constantly fresh and up to date.
Your website has the power to constantly generate new leads for your business—if it’s done right. After all, that’s why you created it in the first place.
But marketers, business owners, and salespeople everywhere lose tons of business every year because their websites miss a few key elements. But with a few tweaks here and there, their businesses could transform and shift to the next level.
With these five simple tricks, you can leap ahead of your competition and put a large portion of your lead generation on autopilot—while creating a great website.
And remember this: your leads are only as good as the website that produces them.
Are you ready to build a lead generating website for your business? Do you want to generate more leads from your existing website? Get started with a free quote from Caffeine! Click this link to schedule a call to discuss your project.