Why NOW is the Best Time to Start Your Application or Website Project

Ah, the perils of waiting.

Sometimes it feels right. The quintessential moment, the perfect opportunity, the life-changing epiphany—you know it’s coming…

…if you just wait a little longer.

Until it doesn’t. Until you wait too long, and the opportunity is gone. A great idea, unexecuted. The burning pain of “What if?”. It’s a common mishap in application and website development.

Here’s the thing, though. You don’t need to wait. The sooner you embark on this journey of creating something, the better chance you have of creating a digital masterpiece that makes an impact. But, it is a journey. There will be ups and downs, necessary adjustments, and sometimes you may need to completely change direction.

But that’s the beauty of the journey. It’s not linear or predictable. And that’s also why it doesn’t need to be perfect, especially at the outset.

You may be thinking, “Okay. All of that sounds nice. But I still don’t feel like it’s the right time.” Understandable—you need some solid reasons to back it up.

Why NOW is the best time to start your website project:

Establish a presence and add credibility

People expect a professionally run business to have a website. And not just any run-of-the-mill bland, boring website—they want a website that’s easy to use and works well. Your website is your home base—it’s the place where prospects go to learn about your company, get their questions answered, and pay for your product or service.

A well-designed, professional-looking website adds credibility to your business. When combined with well-written web content, it keeps your customer engaged, establishes your presence in the market, and sets the foundation for your brand.

Establish a relationship with your clients

Generally, people do business with people they know, like, and trust. Your website provides them an opportunity to get to know your business and feel more comfortable with you. This is your chance to gain an edge over the competition and establish a real relationship.

Collect email and other contact information

A website is a great tool to collect email addresses for your business. With a solid email list, you can streamline communication with your customers—give them updates, alert them about special promotions, and build a trusting relationship. You’ll save both time and money for your business, while growing your customer base and promoting more engagement.

Get Referrals

Referrals are one of the best ways for businesses to get new customers and clients. Your website makes it easy for your current customers to send your link to a friend who may be interested in your product or service. You can also ask current customers to refer their friends with a well-timed email to your email list.

Your very own advertisement

A website is like a full-color, interactive advertisement that runs 24 hours a day, 7 days a week! You can drive traffic to it, and fill it with descriptive pages, interactive elements, and images. And when you list your websites in actual advertisements, people will come to your website to get information to find out more about your products or services. This gives you a better return on your advertising dollar.

Why NOW is the best time to build your application:

The App world is booming

According to Juniper, the total amount spent on apps by owners of smartphones, tablets, smartwatches, and other devices will reach $75 billion within five years. App usage is only going to grow—so there’s no better time to start developing an app for your business.

Validate your idea and build an MVP

The sooner you build your application and release it, the quicker you get feedback and validate your idea. The end result of an application is often much different than the beginning. The application changes over time based on customers’ needs. So, being perfect is not important—but getting the right feedback is crucial.

The secret is the Minimum Viable Product (MVP). The idea behind the MVP is to build the bare minimum of the core of your product so you can get it to users and collect feedback.

Customer engagement

An application gives you the ability to interact with your customers in real-time, by location and complete with profile information. You can turn those engaged customers into revenue-generating ones. At the very least, your customers will stay active and keep coming back for more.

You’ll stay on your customers’ radar—every time your customer scrolls through their smartphone or tablet, they’ll see your app.

Customer service and support

An application makes it easier and more efficient for your customers to get in touch with your company. You can offer tools to simplify their experience when using your products or services—this alone is a great reason to develop an application.


If you’re thinking about building a website or application, there’s no better time to start than now. Both a website and an application are crucial tools for your business. They are the foundation for your brand and presence and pave the way for new customer acquisition.

Procrastination is dangerous—it allows competitors to beat you to the idea and build a stronger relationship with your potential customers.

But a mediocre application or website is worthless—and can often times just be a needless drain on your resources. Leave the mediocrity to your competitors, and make sure to over-deliver with your application or website. Your application or website should be fast and easy to pay and help you establish a trusting relationship with your potential customers.

Are you putting off your application or website? If you’ve finally started, what motivated you to take the leap? Let us know in the comments below!


Are you considering building an application or website, but don’t know the next steps? Click the link below to schedule a free call with me and discuss your project!

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