Southwest Valve, Inc.


Southwest Valve, Inc is a privately-owned stocking distributor of pipe, valves, fittings and flanges based out of Houston, TX. They needed a comprehensive website that looked clean and modern and met the needs of various user types.

When we went to Caffeine, we had a basic idea about our content and marketing. Caffeine helped us turn our ideas into a website that really matched our needs. Their understanding of lead generation, sales funnels, and marketing has been paying dividends for us.
Southwest Valve Inc.

The Challenge

Southwest Valve needed to merge two very different sides of their business. They had a separate brand for e-commerce and wanted to merge it with their wholesale brand to have one full-scale, inclusive website for both distributors and end-users.

The Challenge

The Solution

  • Identified the user profiles and use cases for both brands, noting the similarities and differences between the two. Discussed specifics such as language usage on the new website, pricing concerns, and technical implications of merging the two brands onto one website.
  • Created custom layouts on pages featuring distributor products and featured manufacturers, making sure that the layouts and UI met the user’s needs in a clear and efficient manner.
  • Launched a new and notable product quickly and efficiently, even considering technical implications such as hosting and domain redirects.
  • Integrated Woocommerce, FedEx and Paypal plugins to streamline the online store experience.
Solution 1
Solution 2