SECOR is a leading resource for HDPE Piping, custom fabricated fittings, and Pipe Fusion equipment. They requested Caffeine build a website that was user-friendly and addressed the needs of their unique customer.

The Challenge

SECOR had been working with a marketing company for over 2 years to build a site that didn’t meet their needs technically. They requested Caffeine re-build the site to make it easier to use and more simple to understated.

The Solution

  • Built a custom product category and detail page and a simple, easy to use quote flow, so that customers can build and submit a quote intuitively and effortlessly.
  • Evaluated and restructured the site navigation to make it more straightforward and to bring more focus to high-value products and services.
  • Incorporated polished and effective visuals and UI elements to draw attention to the company’s aptitudes and achievements.