Kingfisher Furniture

Overview
Challenge
Solution

Overview

Kingfisher Furniture specializes in designing personalized furniture that resonates with modern aesthetics. All pieces are hand-crafted in Texas using the finest woods, leathers and upholstery, and the designs are beautiful and inspired. Kingfisher Furniture brings contemporary designs backed by proven ownership, unparalleled quality, and an exceptional customer service experience.

” We partnered with Caffeine Interactive for the build-out of our new custom WooCommerce site for our brand Kingfisher Furniture. We needed a lot of custom scripts and details to integrate the features on our product pages. Caffeine was great throughout and not only had their eye on the details but offered well-thought-out suggestions that helped improve the overall functionality of the finished product. The amount of extra details we asked of them was certainly not trivial, and they were able to keep the extra costs relatively reasonable for us. We would recommend working with them on your project.
LEE KRASSNER
Sales / Marketing Director

The Challenge

The client wanted a new website where customers can explore Kingfisher’s diverse selection of product choices, add customizations to their furniture, and complete orders with ease. The level of customization per furniture item is extensive so that their clients are able to really tailor a piece to their own liking. Standard shopping cart platforms don’t support the high level of customization functionality required to meet the needs of the discerning Kingfisher client. In addition, they required a user-friendly content management system for efficient product and order management. The available design options required a solution that could house over 10,000 product images while ensuring fast load times. Additionally, thousands of images were named in non-standard ways and couldn’t be directly imported into the CMS.

The Solution

  • Built a new website using WordPress with WooCommerce, which offers a complete content management system, including admin menus to easily edit and add new products with many customizations each.
  • Developed all of the eCommerce pages that allow users to manage their cart, check out, pay via Stripe, and complete their order.
  • Imported all of the products data and images, including multiple product customization options. Mismatched, non-conventional file names were successfully mapped into the system using extensive mapping rules.
  • Designed all pages to be mobile-responsive, ensuring optimal user experiences on a variety of devices.