Crystal Practice Management

Overview
Challenge
Solution

Overview

Crystal Practice Management is a SAAS (Software as a Service) company offering optometry and ophthalmology offices a product for office management, scheduling, billing, ordering, and patient health records digitally.

” This website is stunning. I cannot thank y’all enough for everything y’all have done and it is SUCH an improvement to what we have ever had.
JESSICA ROESCHLEIN

The Challenge

As a SAAS company, Crystal PM had deep technical knowledge about software development for its products including its office management, inventory management, and health record platforms. They needed a team skilled at modern and design-heavy front-end web development to take its business and marketing to the next level.

The Solution

  • Design an eye-catching home page using AI-generated imagery as a starting point and an experienced web designer to customize and add finesse to the finished product
  • Create new custom landing pages showcasing the critical features and selling points for each component of the software
  • Redesign the Pricing page to show the elements and features of their different products in a clear and concise way