Marketing

You Need Social Media Links on Your Site

Are your company social media accounts linked on your business website? If not, you’re missing out on a big opportunity to build brand awareness and increase engagement. By adding social links to your site, users can easily navigate to your social channels to see the latest updates, products, events, services, and/or news about your company. It will also allow users to quickly engage in a two-way conversation with your brand on social media – satisfying that instant gratification world we all live in.

Convinced yet? We hope so!

The good news is, if you do not currently have social links on your site, it is typically a fast process that your web developer can assist you with. As far as location, each website varies, but a sure fire place for social links is in the footer of your website so that they appear at the bottom of all pages in a consistent format.

As an added bonus, talk with your web developer about adding social feeds at the bottom of your site. Social feeds allow you to link your social media accounts directly to your website so that users see social updates in realtime, while browsing your site. This is an excellent feature for the real estate, education, and emergency services industries, among many others.

Conclusion

If you’re unsure if your web developer added social links to your website, run your site through our Caffeine Website Analyzer tool and you’ll receive a detailed report of what we find!

To learn more about how to improve your website, check out our post: Why You Need a Responsive Website.

Danielle Rydberg

Danielle, a scientific thinker, received her MBA from UMass and has focused on Customer Success & Marketing since then. She started off with basic market research and competitive analysis and has expanded her skill set to include customer success, campaign management, CRM administration, lead generation, sales support, and customer training. Danielle, a native New Yorker, now lives outside of Boston, MA.