Brand Strategy

Seven Small Business New Year’s Resolutions

Congratulations!  You survived 2016, and now it's time to start with a clean slate for 2017! With many small businesses…

7 years ago

Add Philanthropy to Your Brand Strategy

This is the fourth article in our series of posts surrounding brand strategy. This post focuses on including philanthropy and…

9 years ago

6 Evaluation Points for your Logo

This is the third article in our series of brand strategy posts. This post focuses on how to evaluate your…

9 years ago

You Need to Be Touchy

Welcome to the second article in our series of Brand Strategy posts. Here we dive deeper into touchpoints:   What…

9 years ago

A Brand by Any Other Name is Not Yours

Simply put, your brand is what others think of you, it’s the feeling a customer gets. You came up with…

9 years ago