USTaxTutor is a self-paced, paid course that walks small business owners through 5 strategic areas that could save them money on their small business taxes. Traffic was driven to this course through a free webinar that was advertised on social media and powered by Stealth Seminar.
Caffeine was responsible for the webinar portion which included integrations with Stealth Seminar, Ontraport, Stripe (payment processing), social media, and Clickfunnels. The main goals were to set up proper nurturing sequences that were triggered upon certain actions, graphic creation, social media management, and payment processing. The first challenge was to integrate the various systems, setup Ontraport sequences, and provide graphic designs in a short, but manageable timeframe. Once complete, our second challenge was to brainstorm, manage, and analyze audiences to target on Facebook and drive traffic to the webinar.
- Setup complex Ontraport sequences, unique to the user, that triggered based on webinar registration time, time spent watching the webinar, course level interest, and payment processing.
- Integrated Stealth Seminar technology into Clickfunnel landing pages for easy sign-up and registration reminders.
- Brainstormed, managed, and analyzed several Facebook campaigns with various target audience groups who would be interested in the webinar and drove traffic to the sign-up page.
- Set up tracking through Google Analytics, Facebook pixels, Google Tag Manager, Stealth Seminar, and Ontraport to track campaign success.
- Integrated Stripe with custom landing pages created in Ontraport to accept payment for the three levels of course offering.
- Created custom USTaxTutor graphics for landing pages designed in Clickfunnels and Ontraport.